Alex Murray, Flit Bike

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In this episode of CUTalks, Shreya and Thomas talk to Alex Murray, co-founder of FlitBike, a new folding electric bike company based in Cambridge. Alex has a background in business development and strategy consultancy (OC&C) and together with his co-founder Dave, combined expertise to produce the Flit-16 Bike. Alex speaks about his experience in China, and some of the business essentials of FlitBike. He discusses raising money through crowd-founding and top tips for founders to consider when undergoing crowd-funding, as well as managing a hardware startup in terms of manufacturing and IP considerations.

This episode was sponsored by DesignSpark: design tools and resources for engineers to help make their ideas happen. The podcast was produced by Carl Homer, Cambridge TV.

Jump to the following topics:

  1. Alex's experience in Beijing, China and how this led to the founding of FlitBike - 1:27

  2. Value proposition. Lithium-ion battery as a key enabler of change - 3:51

  3. Value differentiator (in comparison to an established competitor) - 5:49

  4. Pricing and selling strategy - 7:43

  5. Crowd-founding and manufacturing planning - 10:50

  6. Advice for hardware startup interested in crowd-founding - 17:56

  7. Other financing sources - 21:42

  8. Future of FlitBike - 23:48

  9. Manufacturing in Taiwan - 25:48

  10. Intellectual Patent for Startups - 28:40

  11. The future of electric bike - 34:00

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